BEHIND THE BRAND
"ENJOY LIFE TO THE FULLEST"
Inside the "Samwol" world
Samwol women is fresh, strong and unique who dare wear colors and patterns, who are not affraid to mix an elegant dress and an oversized jacket during the evening, who likes to twist and match pieces for a unique style, with the Samwol touch.
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Become confident, stay unique, being in good mood and above all embrace life to the fullest.
These are the statement of the Samwol brand, a young womenswear French brand founded in 2020.
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At the head of this colorful brand, Axelle, young fashion designer, passionate about fashion and design, colors and pop culture, new adventures and travel. Through the collections, she invites you on a journey trough times between traditions and modernity, an odyssey through spaces to discover cultures and countries from around the world.
"Take part to the Samwol squad: a big cosmopolitan and strong family who offers fresh, colorful and streetwear clothes with a daily dose of good mood inside "
Why "Samwol" name?
Samwol is a Korean word who could be translate by the month of March in English.
The choice of a name for the brand written in Korean is simply due to the fact that I have a great interest in Korean pop culture and traditions. I like the great outdoors of big cities but also the more traditional and authentic side of things. And we find exactly this in South Korea.
So I decided to mix a thing that defines me the most, the month of my birth to one of my sources of inspiration and influences that I really care about.
By the way, find the first SS21 Samwol collection, which takes you for a travel to the land of the calm morning, already alvailable on the e-shop!!
"Samwol" slogan
Taking up the values of the brand, the concept is translated by the slogan "Clothes with a daily dose of good mood inside".
The mission: bring a breath of fresh air, fun and good mood to customers at every moment of their day.
For this, find our little quote label sew to each clothes.
Sweet quote who accompanies you every day.
Live, Laugh , Love and
BE RESPONSIBLE
Axelle is committed to bring a lot of positivity, sincerity and colors in our lives. But she wants to do it in a good way.
Knowing the pollution of the fashion field, she undertakes to waste less by reusing unused fabric to produce little bag of different sizes as gifts to its customers.
Socially comitted, Samwol involve with UNICEF by offering totes bags at the fairest price. 20% of their prices will be donated to the #LOVE MYSELF campaign organized by UNICEFxBTS.
Finally, Axelle, stylist creator of the brand, passionate about her job, is committed to creating her collections with love to lovers life.
All Samwol collections begin with a team tour sharing photos, arts, inspirations, travel, colors they like. After brainstorming, the theme and the color range of the collection come out.
The goal: invite you on a fun and colorful travel.